Last summer, we wrote about the Ice Bucket Challenge in support of the ALS Association. This year, a young Bruins fan’s viral video has launched a new awareness campaign. Liam Fitzgerald, 8 years old, was seen fist-bumping Boston Bruins players during their warm-up last November, and captured the hearts of hockey fans around the nation. In 2011, Liam “kicked cancer’s butt,” and is now working on raising money for the Leukemia & Lymphoma Society with his own “Fist Bump Challenge.” Less bracing than a bucket of ice water, Liam’s campaign asks people to post pictures or videos of themselves fist bumping each other on social media and donating $5—$1 for each finger and thumb—and then nominating five more people to participate in the challenge.
Leukemia is a cancer that affects blood and bone marrow and develops when blood cells produced in the bone marrow grow out of control. It’s estimated that over 50,000 Americans are diagnosed with leukemia every year and 24,000 die from the disease annually.